SEO Specialist

Job Title: SEO Specialist

Department: Marketing / Digital Marketing

Employment Type: Full-time

About the Role

We are looking for a skilled and results-driven SEO Specialist to develop and implement effective search engine optimization strategies. You will be responsible for improving our organic search rankings, driving qualified traffic, and enhancing user engagement across our digital properties.

Key Responsibilities

• Conduct keyword research and identify growth opportunities.

• Optimize website content, landing pages, and metadata for search engines.

• Develop and execute link-building strategies to increase domain authority.

• Monitor and analyze website performance using SEO tools (e.g., Google Analytics, Search Console, SEMrush).

• Collaborate with content, design, and development teams to ensure SEO best practices are implemented.

• Stay current with the latest SEO trends, algorithm updates, and industry developments.

• Prepare regular performance reports, insights, and recommendations.

Requirements

• Proven experience as an SEO Specialist, SEO Analyst, or similar role.

• Strong understanding of search engine algorithms and ranking factors.

• Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz).

• Hands-on experience with website analytics tools (e.g., Google Analytics).

• Knowledge of HTML, CSS, and website administration is a plus.

• Excellent analytical, organizational, and communication skills.

• Bachelor’s degree in Marketing, Communications, Information Technology, or a related field.

Preferred Qualifications

• Experience in content marketing and copywriting.

• Familiarity with CRO (Conversion Rate Optimization).

• Knowledge of paid search marketing (Google Ads) is a plus.

What We Offer

• Competitive salary and benefits.

• Dynamic, collaborative work environment.

• Professional development opportunities.

• Flexible working arrangements.